In today’s increasingly competitive economy, the balance of power has shifted from organizations to customers. With more choices, better information and lower switching costs, customers have never had more clout. Meanwhile, the increasing commoditization of products and services has left organizations with fewer ways to deliver a differentiated value proposition. As a result, an increasing number of organizations are focusing on improving the customer experience in a manner that will increase customer retention and revenue, while managing costs. So it is not surprising that many companies are investing unprecedented amounts in Customer Relationship Management (CRM) programs.
Forrester Research estimates that the average Global 3500 firm will spend upwards of $75MM on CRM programs over three years. While some organizations have experienced initial successes with CRM, most have yet to reap benefits that are commensurate with the costs they have incurred. According to Forrester Research, fifty-seven percent of firms cannot justify CRM investments because they cannot measure customer profitability, and AMR Research indicates that only twelve percent of companies that have implemented CRM software say it has exceeded their expectations. Not since the ERP trend of the 1990s have companies spent so much to get so little.
SageCRM is an easy-to-use, fast-to-deploy on-site CRM solution with out-of-the-box but configurable business processes that link to measurement of customer profitability. It provides enterprise-wide access to vital customer information—anytime, anywhere—so you can manage your business with an integrated approach to inside and field sales automation, customer care, and marketing.
Sales
Improve sales performance with sales automation tools that help sales professionals find and retrieve vital information quickly and easily. SageCRM provides a snapshot of the sales cycle from first contact to final sale, allowing sales teams to effectively analyze and manage the sales pipeline from within the CRM solution.
Marketing
Manage and track every element of your campaigns with SageCRM. View activities, objectives, leads generated, and lead follow-up, and drill down to specific activities within a campaign. This user-friendly CRM solution provides you an in-depth view of your campaigns and enables you to eliminate the guesswork and put your company’s marketing resources to their best use.
Customer Care
Resolve customer issues efficiently by providing customer service professionals with user-friendly tools to access relevant customer data including purchases, call and escalation histories, interactions, e-mail, and documents sent and received.
Mobile Solutions
The benefits of real-time access to your CRM solution are numerous and can have a positive impact on your business performance and profits. Placing customer information at the fingertips of mobile professionals ensures they always have the most up-to-date information.
Application Integration
Integration between SageCRM and back-office accounting and financial applications provides organizations with a holistic CRM solution that offers a complete view of all customer interactions that is essential for measurement of customer profitability and making more insightful business decisions.
Productivity Tools
To optimize the rich sales automation functionality and marketing and service features, SageCRM has sophisticated configuration capabilities, automated process workflow, as well as computer telephony integration (CTI), Web Self Service, and more.
Outlook Integration
Microsoft Outlook runs within the framework of your SageCRM solution and has complete, two-way synchronization with Outlook contacts, calendar (appointments), and tasks, in addition to full-featured e-mail integration.
